Elon Musk‘s social media platform X is dragging a media watchdog group to courtroom … claiming Media Issues is engaged in a smear marketing campaign towards him and his firm.
The billionaire adopted up Monday together with his beforehand introduced plans to sue Media Issues in response to a just lately printed story suggesting pro-Nazi ads had been operating alongside natural consumer content material … an assertion Elon claims is BS.
In response to the lawsuit, obtained by TMZ, Media Issues “knowingly and maliciously manufactured” side-by-side photographs depicting ads subsequent to neo-Nazi and white nationalist posts on his X app, previously Twitter.
X claims Media Issues is driving advertisers from Elon’s platform by passing off the photographs as one thing the standard X consumer may encounter on the app … one thing Musk says is much from true.
What’s extra, X alleges Media Issues went to nice lengths to control the X algorithm to create conditions the place paid posts from big firms would seem subsequent to racist and incendiary content material.
X says Media Issues then took screenshots of the posts as the premise of a damaging story … “leaving the misunderstanding that these pairings are something however what they really are: manufactured, inorganic, and terribly uncommon.”
The go well with says it is all a part of a wide-ranging smear marketing campaign Media Issues is mounting towards Elon and X … claiming the group is hellbent on driving advertisers away from the platform with the intention to destroy Elon’s firm.
As we reported … Elon introduced Friday plans to file a “thermonuclear” lawsuit towards Media Issues for what he says was a “fraudulent assault” on his app.
There’s plenty of causes Elon’s pissed … together with the actual fact the Media Issues report appears to have spurred a mass exodus amongst HUGE firms promoting on X.
Media Issues isn’t backing down although … its president, Angelo Carusone, tells TMZ … “This can be a frivolous lawsuit meant to bully X’s critics into silence. Media Issues stands behind its reporting and appears ahead to successful in courtroom.”